the way i figure - people that shop at boutiques more than likely never darken the doors of wal*mart, so they would never know that they could go to their local supercenter and pay $7 for a big trendy bag with buckles and patent leather that they are being charged $45 for in the hip boutique. me and one of my best girls will be duking it out for ownership of each of these next weekend!

or get this super chunky and even heavy necklace for $6.50 rather than the reasonable and bargain price of $30.

personally, it would be hard for me to charge those prices at a boutique, because one of my greatest pleasures in life is getting complimented on a piece and then asked where it was purchased, and then to slyly reveal my knock out price at a place where some people would never think to look. i want that same joy for everyone, but hopefully i didn't give away one of accessories best kept secrets.